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Tuesday, 28 October 2014

Planning: Transformers 4 age of extinction film opening analysis

Name: Transformers age of extinction
PG 13
Director: Micheal Bay
Date came out: 27th June 2014
Production company: Paramount pictures
Distributors: Columbia pictures
Gross: £245,428,137
Awards: None

Titles
The opening starts off with the idents of the production companies who made the film the order of these production companies are shown in importance so Paramount was shown first and this is clearly the most important company. As this descends in importance order they turn into steel letters representing the transformers as the scene progresses huge letters appear with the title "TRANSFORMERS" followed by "AGE OF EXTINCTION".

Camera/Editing/Sound
As the idents end the scene starts off fading into space. There is a low volume ambience coming from the ships shown as the ships go past as the camera shows an establishing shot zooming out. Throughout the scene there is incidental music raising tension as the transformers title appears the music score goes quite heroic showing the audience this is the heroic thing which will stop the evil. As it zooms out further and the age of extinction title shows the music becomes a bit more sinister adding empthasise to the "Extinction" part of the title. The camera cuts and immediately the ambience of another place is introduced with the sound of a waterfall shown in the scene. As the camera pans down small dinosaur creatures run around with sound effects of these dinosaurs. The sounds are non diagetic as these are not real and the dinosaurs are added in using CGI so the sound is not comibng from the scene at all for the dinosaurs. As a distant roar is heard in the background the camera cuts and the camera zooms in for a close up of the dinosaur turning around to look for the distant roar. The camera cuts to an extreme close up of a weird looking hand activating some sort of button. The incidental music rises and builds more tension and a sound effect of a voice is added in for the weird creature and also an activation noise for the button sound effect is added in. The camera cuts again and another establishing shot is shown with this land being covered by dinosaurs and a huge ship flying above it. The incidental music rises and shows the threat which is creating the tension. As the camera tilts up more and more ships are shown rising the incidental music even more. A sound effect of a lazer coming from the ship is added in and explosions which hit the ground are added in post.

Atmosphere/Location/Narrative
The location is set in many differtent places but mainly in prehistoric earth. The audience are shown this by the dinosaurs shown widely across the scene and the location sets the era as it looks very natural and undeveloped so it is clearly set in a time where earth was not developed at all and almost untouched by humanity and of course with dinosaurs running about it, it is clearly set in the distant past before the ice age. The scene starts off with so much tension building and then keeps on rising and the audience is made to feel sorry for this race of dinosaurs as they clearly are destoyed in the scene and specifically one dinosaur which the camera and narrative follow for a short while. So the audience are made to feel sad and tense as the dinosaur runs for his life which really pulls on the audiences hearts. The small dinosaur is represented as this helpless little character which is made to make the audience feel for it.

Target audience
The target audience for this film would be from the ages 10 to around 30 years of age as this film is about the transformers which is a huge franchise which many kids and adults love. Transformers is widely known and has a huge fanbase due to old cartoons and the previous films before this one, Some people who would want to watch this might also just like action packed films which is clearly shown throughout the film. Also big fans of Micheal bays work might also want to watch this film. Transformers fits into a lot of categories and has a wide spread of reasons for people to watch the films.

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